Shop BY FOCUS

A Better Night's Rest Ahead! Melatonin, a hormone naturally produced by the body’s pineal gland in response to darkness, helps the timing of your circadian rhythm as well as sleep. Some studies have shown that supplemental melatonin may improve the time to fall asleep...

Happy With Healthy Hair, Skin, & Nails! Biotin is an essential vitamin your body needs but cannot make on its own. This water-soluble vitamin supports healthy hair and skin. Vitamin E and Vitamin C help to promote natural collagen synthesis and maintain skin health. These delicious...

An A-Plus Vitamin! Vitamin A (also known as retinol because it produces the pigments in the eye's retina) also supports bone health.  This essential vitamin supports bone health and is also important for your overall health and wellness.  Try this organic, unflavored, and easy-to-take...

Rest And Relaxation Are 'Berry' Important! Fall asleep faster and support better sleep quality with this easy-to-take gummy blend of Melatonin & Vitamin B6. Melatonin, a hormone naturally produced by the body’s pineal gland in response to darkness, helps the timing of your circadian...

Iron For A Healthy You! Iron is a mineral that humans have known the importance of for centuries, even dating back to the Egyptians, Hindus, Greeks, and Romans!  Iron deficiency is common among adults in the United States, and this essential mineral is important...

Formulated to Support Gut Health & Digestion in Teenagers! Easily incorporate these delicious raspberry-flavored liquid drops into your routine for gastrointestinal health. For teens looking to support occasional digestive discomfort and optimal gut health, these probiotic drops are a great choice. Our easy-to-take, raspberry-flavored...

​​A Melatonin-Free Sleep Aid! These delicious strawberry-flavored gummies may provide a calming mood for a quality, restful night’s sleep—and they don't contain melatonin! Each gummy is packed with L-theanine, chamomile flower, lemon balm leaf, and vitamin B6. The amino acid L-theanine may help promote sleep and...

Support Immune Support & Overall Wellness With This Essential Mineral In Delicious Gummies. Receive 100% of the recommended daily intake of zinc for ages 14+ with just 2 delicious tart raspberry-flavored gummies! Zinc is a trace mineral that is important for the integrity of...

Enjoy the benefits of black seed oil, now in delicious gummies! Try this traditionally used herbal to support immune function and more with three mango-strawberry-peach-flavored gummies per day. How It Works Traditional Use Herbal: Black seed oil is an herbal-based ingredient with a long...

Iron Is Important For Mommy And Me! Our Liquid Iron comes from bioavailable Ferrochel®, otherwise known as ferrous bisglycinate chelate, a unique form of Iron that may have higher absorption rates and increased tolerability when compared with iron salts. Iron is important for blood production,...

Prenatal Probiotics And More! If you’re looking for a probiotic with added vitamins, minerals, and botanicals to support your and your growing baby’s nutrient needs, reach for our Probiotic Prenatal+ capsules! These capsules also include Choline (as VitaCholine®), an essential nutrient for the brain that may...

Postnatal Probiotics And More!  If you are looking for a probiotic as a breastfeeding mom or simply to support your postnatal needs, our Probiotic Postnatal+ capsules may be for you! In addition to probiotics, these capsules contain Iron, Selenium, Choline, Ashwagandha, and Ginger. Our Iron comes...

Omegas For Mommy and Me! Our vegan Prenatal & Postnatal Omega-3 Liquid Drops are derived from an ocean-friendly, wild strain of sustainably-grown micro-algae. These vegan liquid drops primarily contain the form of Omega-3 called DHA, or Docosahexaenoic acid, which is important for fetal development...

The Super-Absorbing Women's Multivitamin   This Bioavailable multivitamin is super absorbing because of it's liposomal formulation. In addition to 11 essential vitamins, this liposomal also includes a proprietary botanical blend with herbs such as: Yam Goji Ashwagandha Root Organic Maca Root Also included in this incredible multivitamin...

Ladies, This One Is Just For You! Key vitamins and minerals packed into a delicious vegan, strawberry flavored gummy formulated for women!  These gummies include a blend of five B vitamins:  Vitamin B5 Vitamin B6 Biotin (B7) B9  B12 Additional vitamins in this formula...

A Tasty Organic Essential For Women! Support healthy vision, skin, and more with these cherry & raspberry-flavored gummies. These delicious, organic gummies were formulated with some essential and important nutrients to support the wellness needs of women. Essentials in this multivitamin include: Vitamin A supports tissue...

A Tasty, Super-Absorbing Women's Multivitamin! Try this Vanilla Peach flavored multivitamin to support cognitive function, mood, reproductive health, and more via liposomal technology for ultra absorption! This product is formulated with: B-vitamins support vital functions like skin health, energy levels, metabolism, circulatory health, DNA/RNA synthesis, neurochemical production, immune...

Formulated for women, this sweet and smooth liposomal multivitamin delivers ultra absorption and 11+ essential nutrients. With clinically shown Lustriva®, it helps grow thicker, fuller existing hair in as early as 3 weeks and improve facial fine lines, wrinkles, and smoothness. How It Works...

Our best-selling multivitamin to support your beauty from within! With clinically shown Lustriva®, this delicious liquid multivitamin helps support thicker, fuller hair and smoother skin in women — while also delivering daily wellness support with essential nutrients to support energy metabolism, immunity, and more. How...

Give your hair and skin extra support with the Hair Growth Max Liposomal! This delicious, ultra absorption formula combines a blend of herbs and oils as well as Lustriva®, clinically shown to help grow thicker, fuller hair in women, while also improving facial lines,...